Fundamentals of Digital Marketing

WORKSHOP OBJECTIVES:

The prime objective of the workshop is to impart immediately usable and applicable digital marketing knowledge to all participants. Moreover, empower participants to kick start their journey into digital marketing right after the workshop. The workshop is designed to keep things simple and easy to understand for all participants, which they can immediately implement and apply in either their business or career for online leverage. Anyone with basic knowledge about Internet and online platforms may participate in this workshop.

ONLINE DIGITAL MARKETING WORKSHOP:

• Duration: 1 days  
• Hours: 4 -5 hours 

 LEARNING OUTCOMES:

Following are the learning outcomes for the workshop:

1. To create basic website for online promotion

2. To learn to create web content using online tools

3. To setup and use Google My Business for promotion and lead generation

4. To create Facebook page, promote content and engage prospective customers

5. To create Instagram page and learn to use hashtags strategically

6. To setup WhatsApp Business, and use it to engage customers

 SYLLABUS:       

Google Sites for Website Development
- Account
- Customization
- Custom Domains

Creating Content Using
- Canva
- Photoshop CS3

Facebook Marketing
- Page setup
- Creating content
- Promotion strategies

Instagram Marketing
- Profile setup
- Creating content
- Hashtag tools

WhatsApp Business Marketing
- Profile setup
- Engaging customer
- Promotion strategies

 Google My Business

- Profile setup
- Optimization

What’s included:

• Learning materials
• Certificate of participation

For any query, please write to:

• Rohit Varshney, Associate QCI , Rohit.varshney@qcin.org, Ph. 9773500376
• Ranvijay Bihari, Dy Director QCI, ranvijay.nabet@qcin.org, Ph. 8800424788
• Alok Jain, Director QCI, ajain@nabl.qcin.org, Ph. 9811352698

Trainers

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